Becoming an Instagram influencer is easier than ever and this could be your getaway year. Instagram continues to lead the way with influencers as big brands and companies spend more of their total marketing budget on influencer marketing. In fact, influencer marketing budgets increased by 65% in 2020. And the likelihood of this trend continuing is quite high.
Why? Consumers don’t want recommendations or sales pitches from brands and companies. They want peer-to-peer information on what to buy, where to go and where to eat, and more. So if you are an influencer or a micro-influencer, there is an opportunity to take your influence to the next level.
Due to the high ROI of this type of marketing channel, brands and companies are also excited about influencer marketing. Almost 90% of marketers found that influencer marketing is comparable to or better than other marketing channels.
When it comes to influential social media channels, Instagram kills them. There are over 1 billion monthly Instagram users. Half of these users use Instagram Stories on a daily basis. In a few years, more than 75% of businesses will use Instagram.
Maybe you’re ready to take your Instagram influence to the next level, or you’re already making waves on IG but want to save more time. Either way, we’ve got some tips and tricks on how to become an Instagram influencer.
What is your niche?
This is a very important question to visit or reexamine. In fact, your niche is an essential part of growing your audience, as well as brand development and business promotion. And with engagement becoming Instagram’s top influencer, having a well-defined niche will increase your engagement significantly.
Stay true to your niche while trying to get paid promotions from top brands and retailers. In fact, brands and retailers want to be sure that their message will resonate with an influencer’s followers. Find your niche and stick with it.
Maintain high-quality posts
This is a very important element for aspiring Instagram influencers. If your posts are mediocre, so will your subscriber. Unfortunately, you cannot do this right away. It takes a little time and practice to produce and post high-quality images on Instagram.
Keep the theme of your post consistent
This tip to become an Instagram influencer is the same as the one above. You really want to post high-quality images. But you also want to keep all your articles in a general aesthetic theme. This means that your entire Instagram page will be consistent at all times.
You don’t have to post a lot, just post regularly
If you plan to become an Instagram Influencer, you must create a launch plan. You may think it’s easy, but not that fast. Depending on your niche, it might be easier said than done to create and follow a consistent launch plan.
For example, if you are a food influencer, you should cook and post at specific times or plan to eat out at specific times. It can be very difficult.
Make engagement a top priority
When you reach an influential follower count on Instagram, you’ll get a lot of comments on every post. Sure, it can be a bit overwhelming, but it’s definitely over. This is a good sign which means that you are going in the right direction.
However, what you do with these comments is critical to your continued success on Instagram. You have to interact with your audience if you want to keep them. It means responding to these comments.